Zoella introduction

    Cards (15)

    • Zoella
      • Zoella is the pseudonym of popular British blogger and Youtube Zoe Sugg
      • along with her beauty, fahion and lifestyle blog she has 2 YT channels
      • Zoella main channel
      • MoreZoella now called Zoe Snugg
    • What is the theoretical framework in media studies?
      It analyzes media language and representation
    • How do blogs and online videos communicate meanings?
      Through their forms, codes, conventions, and techniques
    • What does representation refer to in online media?
      The way individuals and social groups are depicted
    • What is the impact of technological change on media?
      It affects production, distribution, and circulation
    • What economic factors are significant in online media forms?
      They influence production and distribution strategies
    • How do producers of blogs and vlogs target their audience?
      By attracting, reaching, and addressing them
    • How do producers interact with their audience in online media?
      By responding to feedback and engagement
    • What are the key components of media language in online products?
      • Forms
      • Codes
      • Conventions
      • Techniques
    • What are the implications of representation in online media?
      • Influences public perception
      • Shapes identity and social norms
      • Affects audience engagement
    • How does technological change affect media production?
      • Introduces new tools and platforms
      • Alters distribution methods
      • Changes audience consumption habits
    • What strategies do producers use to construct their audience?
      • Targeted marketing
      • Content customization
      • Engagement through social media
    • Blog - was originally 'weblog'
      • first used in 1999
      • it was the word of the year in 2004
      • in 1999 there were 23 blogs - compared to 50 million in 2006
      • ability to monetise in 2003 - adsense - a simple way to earn money by displaying ads next to your online content
      • this then started a chain event of people using it to make money such as Problogger who told people how ot earn it
    • mainstream media got in on the act of BLOGGING
      • And were used to share information – including during Hurricane Katrina 
      • The Guardian – daily digest of blogs 
      • BBC News weblog in 2006 
      • ‘Microblogging’Twitter and Tumblr 
      • In 201011% of bloggers say it is their main income 
      • Where do you draw the line? 
    • Mainstream media got in on the act
      • in recent years digital tech + the growth of the internet have dramatically altered the media landscape
      • challenging traditional understanding - relationship between media producers + audience
      • The emergence of new online media forms such as blogs/vlogs has played large role in this regard, reflecting the cultural shift towards user interaction, participation, connection and collaboration
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