in 1999 there were 23 blogs - compared to 50 million in 2006
ability to monetise in 2003 - adsense - a simple way to earn money by displaying ads next to your online content
this then started a chain event of people using it to make money such as Problogger who told people how ot earn it
mainstream media got in on the act of BLOGGING
And were used to share information – including during Hurricane Katrina
The Guardian – daily digest of blogs
BBC Newsweblog in 2006
‘Microblogging’ – Twitter and Tumblr
In 2010 – 11% of bloggers say it is their main income
Where do you draw the line?
Mainstream media got in on the act
in recent years digital tech + the growth of the internet have dramatically altered the media landscape
challenging traditional understanding - relationship between media producers + audience
The emergence of new online media forms such as blogs/vlogs has played large role in this regard, reflecting the cultural shift towards user interaction, participation, connection and collaboration