consumer behaviour (+business)

• What is business defined as in the study material?

  The company providing a product or service
• How is consumer behaviour defined?

  How humans go about shopping
• What does the evolution of human shopping relate to in terms of social status?

  More "stuff" advances social status and reproductive success
• What does humanism in psychology study regarding shopping?

  A hierarchy of needs influencing shopping behavior
• Why can't shopping be explained solely by the hierarchy of needs?

  People may feel a need for more "stuff"
• What is the concept of 'partner shopping' in consumer behavior?

  It involves mulling over purchases with a partner
• How does branding influence consumer behavior according to the study material?

  Brand associations with celebrities influence consumers
• What psychological principle is associated with the power of scarcity in marketing?

  Fear of missing out on deals
• How do brands use positive psychology in marketing?

  By associating products with positive experiences
• What sensory elements do stores use to excite customers?

  Loud music, lights, and smells
• What beverage has Coca-Cola become in Chapes, Mexico?

  The main beverage for shaving
• Why has Coca-Cola become ingrained in Mexican culture?

  Limited access to clean water
• How has Coca-Cola been used in local ceremonies in Mexico?

  As part of healing rituals for diabetes
• What psychological effect did shopping have during Covid-19?

  It served as a relief from pressure
• What is trend forecasting in consumer behavior?

  Predicting trends before they become popular
• How do companies use data points in trend forecasting?

  To predict fashion trends
• What is the impact of advertising on children's perception of happiness?

  They learn more stuff equals more happiness
• What is the cognitive approach in consumer behavior?

  Views the human brain as a computer
• What are schemas in the context of consumer behavior?

  Frameworks that influence how we process information
• What is cognitive priming in advertising?

  Stimulating quicker recall through new stimuli
• What is direct attribute priming?

  Highlighting desirable features of a product
• What is indirect attribute priming?

  Associating a product with broader contexts
• What is the confirmation bias in consumer behavior?

  Preference for information that confirms beliefs
• How does social learning influence consumer behavior?

  Through modeling and imitation of others
• What is the bandwagon effect in consumer behavior?

  The tendency to do something because others do
• How does neuromarketing study consumer behavior?

  By applying neuroscience to marketing strategies
• What is the role of fMRI in neuromarketing?

  Detects changes in brain activity related to marketing
• How do eye tracking and facial tracking contribute to neuromarketing?

  They analyze consumer reactions to stimuli
• What is classical conditioning in advertising?

  Associating brands with positive feelings
• What is operant conditioning in consumer behavior?

  Reinforcing behaviors that lead to pleasurable outcomes
• How does social learning theory apply to celebrity endorsements?

  People imitate celebrities enjoying products
• What is the evaluation of conditioning in consumer behavior?

  It does not explain cognitive factors' role