Ethical

• Use technology to reduce amount of paper
• ensure ads comply with discrimination laws
• ensure there are no hidden costs in adverts
• ensure adverts do not give misleading information
• why

  • good image
  • improves reputation
  • attracts customers
• This means that the advert is fair and is not misleading or

  offensive to the consumer. Businesses can do this by making sure that they abide by advertising laws