Factors Influencing Production Design

• What is the purpose of media products?

  To serve a specific purpose or need
• Why are products made?

  To respond to specific needs
• What questions help determine the purpose of a media product?

  Who will use it and what for?
• What are the range of purposes that a media product can have?

  • Advertise/promote
  • Educate
  • Entertain
  • Inform
  • Influence
• What is the purpose of advertising in media products?

  To persuade the audience to purchase a product
• How do attractive colors function in advertising?

  They catch the attention of audiences
• What are some examples of advertising products?

  Posters, flyers, online ads
• What is the purpose of educational media products?

  To provide knowledge on specific topics
• How should the design of educational materials be structured?

  To hold attention without distraction
• What are examples of educational media products?

  Printed materials, video tutorials
• What is the purpose of entertainment media products?

  To provide an enjoyable story or experience
• How does the style of entertainment media vary?

  It depends on the targeted age group
• What are examples of entertainment media products?

  Films, games, animations
• What is the purpose of informative media products?

  To inform the audience about a specific topic
• How should information be presented in informative media?

  Clearly laid out to avoid confusion
• What are examples of informative media products?

  Newspapers, magazines, news websites
• What is the purpose of influence in media products?

  To persuade the audience to adopt beliefs
• How should design and messages align in influential media?

  With intended emotions and ideas
• What are examples of influential media products?

  Social media videos, speeches, blogs
• What does "genre" refer to in the context of a product?

  A style or category of a product
• How do genre conventions affect the language used in products?

  They dictate the usual way of doing things
• What type of language might you expect in a science fiction product?

  Complex scientific words and made-up words
• What type of language is typical in romance genre products?

  Emotional or personal speech and detailed descriptions
• What is the definition of tone in language?

  The overall feeling or mood created by words
• How does formal language differ from informal language?

  Formal is careful and not personal; informal is casual
• What tone does informal language convey in a pet's chew toy advertisement?

  A fun and playful tone
• What tone is appropriate for a luxury car advertisement?

  A formal and serious tone
• What are genre conventions in product design?

  Commonly used standards in product presentation
• What are the genre conventions for horror story book covers?

  • Dark, mysterious colors
  • Scary monster imagery
• What are the genre conventions for adventure book covers?

  • Bright, vibrant colors
  • Hero in action pose
• What is visual representation in media products?

  Images used to communicate the product’s message
• Why do designers focus on the most important visual elements in a product?

  To appeal to the audience and meet client specifications
• What types of media products use spoken word audio?

  Film, television, news broadcasts, radio, podcasts, audiobooks, adverts
• How can the volume, speed, and tone of voice affect the audience’s experience?

  They change the emotional impact and interpretation of the content
• What is audience segmentation?

  Breaking down an audience into categories based on shared characteristics
• How does age segmentation influence product design?

  Younger audiences use bright colours, adults follow trends, seniors use large text
• What is an example of a product targeted by income level?

  Low-income products feature ‘value’ elements, high-income products emphasise ‘luxury’
• Why is audience segmentation beneficial for product design?

  It allows products to appeal to and meet the needs of a specific audience
• What is included in a client brief?

  Product type, purpose, target audience, genre, branding, ethos, context, style, theme, timescale
• Why is it important for a product to align with the client’s branding and ethos?

  It reflects the client’s values and ensures consistency with their identity