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Psychology
Social Influence (P1)
Types of conformity
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Sophia Kirkwood
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Cards (4)
(AO1) Define conformity
A type of
social
influence that
describes
how a person
changes
their attitude/
behaviour
in response to
group
pressure.
(AO1) Define compliance
Shallowest level of conformity
A person JUST changes their
public
behaviour due to the
presence
of the reference
group.
When group
no
longer present -
nor
is the behaviour change
Short
term change
Often due to
normative
social influence
E.g. wearing black clothes when with friends but colourful when alone.
(AO1) Define identification
Middle level of conformity
A person changes their behaviour
publicly
and
privately
Occurs when their beliefs are in
line
, but then
change
when in another
setting.
Short
term
Due to
normative
social influence
E.g. a person in the military may act differently when on tour than when at home
(AO1) Define internalisation
Deepest level of conformity
A person changes their behaviour
publicly
and
privately
Long
term =
permanent
change of behaviour
Due to
informational
social influence
E.g. when a person changes religion, moving from Christianity to Judaism
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