Tulving proposed three types of LTM: episodic, semantic, and procedural.
Findings:
Brain scans showed that episodic, semantic, and procedural memories activate different brain areas.
Why it matters:
Supports the idea that LTM is not a single store but consists of distinct systems, each with different functions.
Strength:
Case Study Evidence:
Study: Clive Wearing (1985)
Clive had severe amnesia but could still play the piano, showing intact procedural memory.
Findings:
Clive’s inability to form new episodic memories but retention of semantic and procedural memories suggests that these types of memory are separate and function independently.
Why it matters:
Provides evidence for the independence of LTM types, particularly procedural memory.
Weakness:
Over-Simplification of LTM Types:
Study: Cohen & Squire (1980)
Argued that episodic and semantic memories should be considered part of a singledeclarative system.
Findings:
They suggested that the distinction between episodic and semantic memories is too simplistic.
Why it matters:
Challenges the separation between these memory types, proposing that they are more interconnected.
Weakness:
Difficulty in OperationalizingProcedural Memory:
Study: Eysenck & Keane (2010)
Procedural memory is implicit and often involves automatic tasks, such as riding a bike.
Findings:
Procedural memory is difficult to observe or measure, making it hard to study directly.
Why it matters:
Questions the clarity and measurability of procedural memory as a distinct type of LTM.