Corporate + Social Responsibility

• Business Objectives - Corporate and Social Responsibility (CSR)

  They way the business aims to act in a responsible way towards its stakeholders and to the environment. Businesses can show CSR by:

  • Paying staff at a rate above the minimum wage
  • Providing staff with opportunities improve physical and mental health
  • Ethical marketing of products
  • Supporting charities and the local community
  • Reducing packaging
• Business Objectives - Corporate and Social Responsibly

  Ways in which a business can show CSR:

  • Raw materials from sustainable sources
  • Ensure processes do not cause pollution
  • Reducing carbon footprint by using local suppliers
  • Participating in Fair Trade
  • Diversity, equality and inclusion
• Business Objectives - Benefits of showing positive CSR:

  • Improves public image
  • Helps achieve market growth
  • Helps to ensure survival in the long term
  • Business could exceed government targets improving its reputation
• Business Objectives - Problems of poor CSR

  • Adverse publicity/bad reputation
  • Interference from pressure groups
  • Boycott of your products by customers
  • Investors unwilling to invest