Corporate Culture

• Corporate Culture

  A positive culture and ethos throughout the organisation which all staff embrace, will create a more successful business.
• Corporate Culture

  The culture which an organisation adopts can be identified by:

  • Historic decision making process
  • The size and nature of the business
  • The number of employees involved in the decision making process
  • Management Structure
  • Flexible working practices
• Corporate Culture

  In order to create a positive culture, businesses and management should:

  • Put appropriate policies in place - eg how to deal with customers. This then influences staff behaviour
  • Adopt a positive leadership style, consulting the employees on their views. This influences the attitude and motivation of staff
  • Have a mission statement which sets out and reinforces the underlying values of the organisation. This then encourages staff to achieve these aims
• Corporate Culture In order to create a positive culture, businesses and management should:

  • Have a dress code or uniform. Staff then have a sense of belonging and this promotes a single corporate identity.
  • Look at the structure adopted. Hierarchical, centralised structures will be more formal whereas decentralised, flat structures will be less formal
  • Pay attention tp the physical environment which has been chosen - eg open plan layout can be seen to be more sociable with fewer barriers to communication and displaying logos promotes the identity of the organisation
• Corporate Culture - Benefits

  • Improved customer satisfaction and loyalty as the consumers associate with that organisation due to brand/logos
  • Increased staff motivational they can associate with the organisation and achieve a sense of belonging
  • Staff can move between branches/departments easier as they are aware of the policies and practices
• Corporate Culture - Benefits

  • Staff will form an identity with the organisation which could result in reduced absences or lower staff turnover
  • A single corporate identity is given to customers which will alow customers to feel comfortable with products/services wherever they are
  • The organisation can be easily recognised anywhere which will mean more customers and greater customer loyalty