SWOT Analysis

• Helpful - Internal

  Strengths

  What the business is good at that may help.
• Harmful - Internal

  Weaknesses

  What the business is bad at that may harm.
• Helpful- External

  Opportunities

  Factors outside the business that may help. (PESTEC)
• Harmful - External

  Threats

  Factors outside the business that may harm. (PESTEC)
• Benefits:

  • It is a planning tool.
  • Helps business to build on strengths, minimise weaknesses, grasp opportunities and avoid or counter threats.
  • By identifying opportunities early the company can gain a competitive edge.
  • Can help you turn threats into opportunities.
  • Can help you turn weaknesses into strengths.
  • Proactive decision making rather than reactive decision making.