Purpose of Marketing Department

• Why do research and development?

  • Ensure that customers have the product they want.
  • Have a competitive edge.
  • Be known as an innovator.
  • Improve existing products.
  • Be able to sell a unique product.
  • Ensure products are safe.
• Help achieve the organisation's objectives.
• Raise awareness of products.
• Increase number of customers in a market.
• Inform customers about products.
• Anticipate what customers want.