Consumer Behaviour

• Impulse Purchase:

  • Buying something without thinking, often in the spur of the moment. It might be because something has influenced the customer to buy (e.g. a promotion).
• Routine Purchase:

  • Buying something because it is habit, e.g. going to buy a loaf of bread. These types of purchases happen without much thought.
• Informed Consumer:

  • An informed consumer is capable of making sensible decisions, gain an insight about a product prior to its purchase.