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Component 2
Strategy & Implementation
Rationalisation
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Created by
Shanae
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Cards (15)
What is the definition of rationalisation?
A strategic decision to improve efficiency
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Why might a business implement rationalisation?
To reorganise for
increased
efficiency
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What does rationalisation involve in a business context?
Removal of
unnecessary
activities or resources
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What might rationalisation include regarding operations?
Closing
some
operations
and
expanding
others
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What are the key reasons to consider rationalisation?
Poor
capacity utilisation
To improve financial position
Reduce
gearing levels
Cut overhead costs
Economic factors like
recession
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What action might a firm take if capacity utilisation is poor?
Reduce maximum capacity through
rationalisation
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What is one way to implement rationalisation?
Closing down or selling off a
factory
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What is a benefit of leasing factory space?
Increases income
for
unused
space
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How can a firm respond to increased demand after leasing space?
Take back the
leased
space if needed
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How much did Tesco raise by selling properties?
£308 million
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What does streamlining staff involve?
Implementing
redundancies
to improve
efficiency
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What are potential problems of redundancies?
High
initial costs
and
demotivated staff
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What are the impacts of rationalisation on stakeholders?
Job losses for
employees
Reduced services for
customers
Financial gains for
shareholders
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What are reasons a firm may consider rationalisation?
Improve
efficiency
Respond to economic changes
Reduce
costs
Increase
profitability
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What patterns can be identified in rationalisation outcomes?
Successful
examples of rationalisation
Unsuccessful
rationalisation attempts
Firms succeeding without rationalisation
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