Social Control

• What are the 6 steps to social change from minority influence?

  1)Drawing Attention

  2)Consistency

  3)Deeper Processing

  4)Augmentation Principle

  5)Snowball Effect

  6)Social Cryptomnesia
• What is deeper processing?

  Where the people who are being influenced begin thinking deeply about the cause
• What is the augmentation principle?

  Majority pay even more attention as they see the commitment
• What is social cryptomnesia?

  Where social change occurred but people have no memory of the events leading to the change
• Who makes social change more likely?

  Dissenters make social change more likely evidence from AschDisobedient models - Milgram Research
• How do people use NSI to promote Social change?

  Environmental and health campaigners appeal to NSI, provide information about what others are doing so people conform
• How does ISI cause social change?

  People become more informed about certain things and the dangers e.g. smoking
• How does obedience create social change according to Zimbardo?

  ‘Gradual commitment’, once an instruction is obeyed it is difficult to resist a bigger one, the “foot is in the door”
• Strength of Social Change:

  • Research support for normative influences
  • NSI valid explanation of social change e.g. reducing energy consumption (Nolan et al)

  COUNTERPONT:

  • NSI does not always produce change (Foxcroft et al)
• Strength of Social Change?

  • Minority influence explains change
  • Minorities stimulate divergent thinking - Broad, creative, more options (Nemeth)
• Strength of Social Control:

  • Role of deeper processing
  • It is majority views that are processed more deeply than minority views, challenging central feature of minority influence (Mackie)
• Limitation of Social Change:

  • Barriers to social change
  • People resist social change because minorities are seen negatively (Bashir et al)