Use of highlycontrolled & vigorous methods of study (lab experiments, to produce reliable,objective data)
Allows for inferences & provides falsifiable basis
STRENGTH- USEFULNESS IN EVERYDAY ISSUES:
Research into memory & effects of misleading info- reduced over-reliance of eyewitnesstestimony in court ( & reform in police procedures e.g. cognitive interview)
Furthermore, treatment of mental illness e.g. depression using CBT (talking therapy, management of problems
Practical application in real-world
WEAKNESS: OPPOSING THEORY FOR THE INFLUENCE OF MENTAL PROCESSES ON BEHAVIOUR:
SLT- we learn from experience, through the imitation & identification of others within a social context, doesn’t concern mental processes
Decreases validity- cannot explain all aspects behaviour fully