quantitative and qualitative data

• What are the two main types of data in research?

  Quantitative and Qualitative data
• What is the primary distinction between Quantitative and Qualitative data?

  Quantitative data is numerical; Qualitative is descriptive
• What are the three types of experimental designs?

  1. Independent measures
  2. Repeated measures
  3. Matched pairs
• Give an example of a closed question.

  Do you like ice cream? (Yes/No)
• Give an example of an open question.

  What do you think about ice cream?
• How is Quantitative data typically collected?

  Through experiments, correlations, and closed questions
• What is Qualitative data primarily composed of?

  Information in words that cannot be quantified
• How can Qualitative data be transformed into Quantitative data?

  By categorizing and counting frequency
• What are the strengths of Quantitative data?

  • Easy to analyze statistically
  • Generates large amounts of data
  • Allows for comparisons and trends
  • More objective findings
• What are the weaknesses of Quantitative data?

  • Lack of representativeness
  • Narrow scope in explaining behavior
  • Numerical findings lack meaning
  • Not a true representation of real life
• What are the strengths of Qualitative data?

  • Rich in detail
  • Provides meaningful insights
  • Enhanced external validity
  • More likely to represent real-world views
• What is a common method for collecting Qualitative data?

  Through semi-structured or unstructured interviews
• How could you collect Quantitative data in a study originally using Qualitative methods?

  By using closed questions in a survey
• How could you collect Qualitative data in a study originally using Quantitative methods?

  By using open questions in a questionnaire
• What should you complete on page 26 of your work booklet?

  • The two boxes on Quantitative and Qualitative data