Conformity (Types + Explanations)

• What are Kelman's three types of conformity

  Internalisation, Identification, Compliance
• What is internalisation?


  Internalisation - agreeing with social norms publicly and privately
• What is identification? 


  Identification - conforming to social norms based on value, public agreeance but private disagreement
• What is compliance?


  Compliance - a superficial change in opinion to conform to social norms, stops when group pressure stops
• What are the two main reasons people conform?

  Deutsch and Gerard (1955) - two process theory

  • the need to be right
  • the need to be liked
• What is Informational Social Influence (ISI)

  • Agreeing with the majority view based on who has better information
  • Cognitive process involving thinking
  • Usually happens in new, ambiguous or high-stress situations with an "expert"
• What is normative social influence? (NSI)

  • Agreeing with the majority view based on what's socially accepted
  • Emotional process as we seek approval
  • Usually happens in unfamiliar situations with strangers or those in high regard