Most observations carried out during normal activities and then reported to researchers meaning it’s highly likely that the Ppts behaved naturally during the observation meaning good external validity
However, this data was form mothers. They may have been less sensitive therefore not reported it - systematic bias - challenges validity
Biased sample
All ppts from same district and working class (can it be generalised?), 1960s (parenting has changed) - more women in work, more childcare available and more stay at home dads
asocial stage
babies have poor coordination and are immobile. therefore difficult to make judgements from observation therefore low reliability
real world application
In the early stages babies can be comforted by any skilled adult but of a chuld starts day care in the specific attachment stage it may lead to distress and long term problems. Schaffer and Emerson’s stages can help parents making day care decisions
Collectivist cultures
Things are shared, groups live together, share tasks and share the burden of raising children, multiple attachments are common in these cultures
Their stages model is only applicable to individualist cultures