Questionnaires

Cards (12)

  • What is a questionnaire?
    Respondents record their own answers. They are produced in written form and there is no face-to-face contact with another person
  • Strengths of Questionnaires
    • Allow us to see what people are feeling
    • Can be repeated easily
    • Respondents may be more willing to reveal personal information because of the anonymity
  • Weaknesses of Questionnaires
    • People may not answer correctly as they may not know enough about a topic, or they may not want to be seen as unlikeable
    • The sample may be biased because it could be only people that like Questionnaires
  • Closed Questions
    • Has a fixed number of possible answers
    • Provides Qualatitive answers
  • Strengths of Closed Questions
    • Easy to analyse because data is in numbers
    • Answers are more objective because they’re more likely to be interpreted in the same way
  • Weaknesses of Closed Questions
    • Limits the answers respondents can give
    • Oversimplifies the reality of a situation as only simple answers can be given
  • Open Questions
    • Invites respondents to give their own answers
    • Provides Qualitative answers
  • Strengths of Open Questions
    • Provides rich detail as not limited to simple answers
    • Can receive unexpected findings
  • Weaknesses of Closed Questions
    • Harder to draw conclusions because it’s harder to find patterns
    • Results will be subjective - researchers will have different interpretations
  • Ranked Scales
    Similar to closed questions, has to give an answer on a scale
  • Strengths of Ranked Scale
    • An objective way to represent feelings
    • Produces Quantative Data
  • Weaknesses of Ranked Scales
    • Participants may respond in the same way for each question, to avoid this switch the positive and negative sides of the scale
    • Social desirability can effect answers