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Economics
Microeconomics
Individual economic decision making
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Created by
Emma Towuaghantse
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Cards (44)
What is rational economic decision-making?
Making choices to maximize
utility
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What does utility theory study?
How consumers derive
satisfaction
from goods
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What is total utility?
Overall satisfaction from
consuming
goods
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What is marginal utility?
Additional satisfaction from one more
unit
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What does the hypothesis of diminishing marginal utility suggest?
Additional satisfaction decreases with more
consumption
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How does diminishing marginal utility support the demand curve?
It explains the
inverse price-quantity relationship
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Why is the margin important in decision-making?
It determines the
impact
of small changes
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What is utility maximization?
Achieving highest
possible
satisfaction
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Why is information important for decision-making?
It enables
rational
and
effective
choices
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What is asymmetric information?
One party has
more
information than another
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How does asymmetric information affect economic decisions?
It complicates
rational decision-making
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What is bounded rationality?
Decision-making limited by various
constraints
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What is bounded self-control?
Struggling to act in
long-term
interests
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What are rules of thumb?
Simple
methods
or
mental shortcuts
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What is anchoring in decision-making?
Over-relying
on the
first piece
of
information
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What is availability bias?
Judging
likelihood
based on recent
experiences
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How do social norms influence economic decisions?
Encouraging
conformity
to societal behaviors
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What is the role of altruism in decision-making?
Acting to benefit others at
personal cost
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How does fairness affect economic decisions?
Individuals
may choose fair options over rational ones
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What is choice architecture?
Structuring choices to
influence
decisions
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What is framing?
Presentation of
information
affects perception
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What are nudges?
Subtle
interventions
encouraging better decisions
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What is a default choice?
Pre-selected
option
individuals often stick with
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What is restricted choice?
Limiting options to guide
decision-making
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What is mandated choice?
Requiring
explicit
decisions from individuals
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How can behavioural economics assist policymakers?
Designing
interventions
to improve social outcomes
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How does bounded rationality challenge traditional economic theory?
It suggests individuals don't always make
rational decisions
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What is the significance of marginal utility in pricing?
It explains why prices decrease with quantity demanded
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What are the consequences of imperfect information in markets?
It leads to
inefficiencies
and resource misallocation
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How do biases in decision-making affect consumer behavior?
They lead to irrational choices deviating from rationality
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Why is altruism considered in behavioural economics?
It shows decisions can be non-self-serving
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How does choice framing impact consumer decisions?
The presentation alters
preferences
and outcomes
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What role do nudges play in economic policy?
They guide
better choices
while preserving freedom
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How does the hypothesis of diminishing marginal utility shape consumer demand?
It explains less buying as more is acquired
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Why is bounded self-control significant in behavioral economics?
It shows
consumers
fail to act in their best interest
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How does asymmetric information create market failure?
It leads to
adverse selection
or
moral hazard
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What are examples of rules of thumb in economic decision-making?
“Buy the
cheapest
option” or “Follow majority”
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How does availability bias distort economic decisions?
It overemphasizes
recent
experiences, ignoring others
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What is the relationship between framing and consumer behavior?
Presentation influences decisions, even with
identical
options
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How does mandated choice work in practice?
Requires explicit decisions instead of defaults
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