Market Led

• A market led approach means a business reacts to what customers want. The decisions taken are based around information about customers' needs and wants, rather than what the business thinks is right for the customer.
• Produces a product that customers want/need.
• Market research is central to deciding what should be produced.
• Focuses on customer needs.
• More able to meet changes in consumer fashions/tastes.
• Part of a highly competitive market.