Commercialisation and tech in sport

• Who uses tech in sport?

  • Performers
  • Officials and judges/refs
• What are the positives of tech in sport?

  • The ref can be sure that they are making the right judgement - avoid receiving backlash for their opinion
  • Prevents injury - ie shinpads and sport specific shoes ie netball shoes
  • Safety - helmets and body protection for sports like cricket and American football
  • Rehab and quicker recovery - ice baths, hyperbaric chambers
  • Hypoxic chambers can save money from havign to travel to high altitudes
• How can be tech used for sports equip?

  • Clothing
  • Footwear
• How can tech be used for people with disabilitys

  • amputated limbs
  • Wheelchairs
  • prosthetics
• How is tech used for analysis

  • DVD software
  • match analysis - see if the ball went out of court
  • manage fitness levels by having all performers wearing HR moniters - you can see who's working harder
  • Analyse opponents weakness
  • Tactical adjustments
• What are negitaves of tech in sport?

  • May slow down game - ref constantly having to check analysis
  • expensive - only elite level can afford it all
  • opponent can use data against you
  • may lead to undetected cheating - better developed drugs
• How does technology affect spectators?

  • A wide range of sports are broadcasted
  • Improved cameras - better quality and more enjoyable to watch
  • increased experience at home
• Impact on sponsors


  • More cameras - sponsors are seen more ie logo on pitch

  -> more advertising leads to more profit

  • Negative - sponsors may be involved in cheating ie bribery