Comparison of Brief Types

• Advantages of Open Briefs: Greater creativity, innovation, and control for the designer.
• Disadvantages of Open Briefs: Risk of deviating from client requirements and potential difficulty in interpretation.
• Advantages of Closed Briefs: Specificity reduces misunderstandings, gives clients greater control, and results in predictable outcomes.
• Disadvantages of Closed Briefs: May stifle creativity and innovation.