Cognitive approach AO3

Cards (4)

  • strength - real life applications - cognitive psych has made an important contribution in the field of AI and development of thinking machines - this can revolutionise how we live in the future - support for the versatility of the cognitive approach to understand different aspect of behaviour
  • strength - nomothetic methods are considered as a scientific approach - has always employed highly controlled and rigorous methods. the emergence of cognitive neuroscience has enabled 2 fields of biology and cognitive psych as it used PET and fMRI scans - use of nomothetic methods like lab provides reliable and objective data - the cognitive approach to study the mind is based on the scientific ground
  • weakness - suffers from machine reductionism - research found that human memory may be affected by emotional factors, like anxiety on EWT - ignores the influences of human emotion and motivation on the cognitive systems - criticised as being machine reductionist and focused too much on how we process information and less on important factors like emotions
  • weakness - research lacks validity. experiments to study cognitive functions like memory use artificial stimuli - may not represent everyday memory - therefore lacks ecological/external validity - hard to draw concrete conclusions about the validity of the approach