Why do Market Research?

• Ask customers their opinions: Can then alter the product based on feedback.
• Test products to a group of customers: Ensures product meets consumer needs.
• Use Internet research to find out data about their market: To gain a better understanding of the size/profile of the market.
• Ask customers their opinions: Use the information to enter new markets/increase their market share.
• Use feedback from customers: To ensure advertising is targeted at the correct market share.