memory

• What is encoding in the context of memory?

  Changing information for storage in memory
• What are the three main ways information can be encoded?

  1. Visual (picture)
  2. Acoustic (sound)
  3. Semantic (meaning)
• What does capacity refer to in memory?

  How much information can be stored
• What does duration refer to in memory?

  The period information lasts in memory stores
• How do capacity and duration differ in the context of memory?

  Capacity is about amount, duration is about time