Long run perfect competition:
• Abnormal profit exists in SR, attracts new entrants, firms enter (PC characteristics enabling this)
• S1 - S2 - new equilibrium industry > price takers > new industry price p2 for all new firms > new AR/MR/D curve > new MC=MR > recalculate profit AC=AR
• New normal profit > no incentive for firms to enter as they all know that abnormal profit has been eroded due to perfect knowledge