Quantitative and qualitative

• What is the process of turning data into information called?

  Data analysis
• What does quantitative research involve?

  Measuring behavior in a numerical way
• What is an example of quantitative research?

  Participant's score on a memory test
• What types of studies generally lead to quantitative data?

  Experiments, correlation studies, structured observations
• What does qualitative research often focus on?

  Participant's thoughts and feelings
• What is an example of qualitative research?

  An in-depth interview about childhood experiences
• What types of methods generally involve qualitative data collection?

  Unstructured interviews and open questionnaires
• What are the strengths and limitations of quantitative data?

  Strengths:

  • Easier to analyze
  • Objective, not prone to bias

  
  

  Limitations:

  • Less understanding of the data
• What are the strengths and limitations of qualitative data?

  Strengths:

  • Detailed depth of understanding
  • Better understanding of the data

  
  

  Limitations:

  • Subjective and prone to bias
  • Complex scale to compare to quantitative
• What type of data is easier to analyze?

  Quantitative data
• Why is qualitative data considered subjective?

  It is prone to researcher bias
• How does qualitative data provide a better understanding of the data?

  It offers detailed depth and context