Crowdfunding

• Crowdfunding

  • Is when individuals or organisations invest in (or donate to) crowdfunding projects in return for a potential profit or reward.
• Advantages:

  Fast way to raise funding with no upfront fees.
• Advantages:

  Pitching a product online is a form of marketing and can lead to media attention.
• Disadvantages:

  If you don't reach your funding target, any finance that has been pledged will usually be returned to your investors ad you will receive nothing.
• Disadvantages:

  Failed projects risk damage to the reputation of your business and people who have pledged money to you.