Market Mapping

• What is the purpose of market mapping after market segmentation?

  To identify a gap in the market
• How do businesses use market mapping?

  By mapping competitors' products against variables
• What variables can be used in market mapping?

  Price and quality of products
• What is the process of market mapping in relation to competitors' products?

  • Segment the market
  • Identify competitors' offerings
  • Map products against variables (e.g., price, quality)
  • Analyze gaps in the market