Emotionally stable individuals were chosen as participants and were randomly assigned to the roles of guard and prisoner
This was one way in which the researchers ruled out individual personality differences as an explanation of the findings and so the displayed behaviour must have been due to the role itself
This degree of control over variables increased the internal validity of the study, so we can be more confident in drawing conclusions about the influence of roles on conformity
AO3 - What is a strength for Zimbardo’s Research?
Realistic for the Participants
McDermott (2019) claims that participants behaved as if the prison was real to them, as 90% of the prisoners conversations were about prison life
They discussed how it was impossible to leave the Stanford Prison experiment before their sentences were over
This suggests that the Stanford Prison experiment did replicate the social roles of prisoners and guards in a real prison, giving the study a high degree of internal validity
AO3 - What is a limitation for Zimbardo’s Research?
Lack of Realism
Banuazizi & Movahedi (1975) argued the participants were play-acting rather than genuinely conforming to a role
Participants were based on stereotypes of how prisoners and guards are supposed to behave
This suggests that the findings of the Stanford Prison experiment tell us little about conformity to social roles in actual prisons
AO3 - What is a limitation for Zimbardo’s Research?
Exaggerates the Power of Roles
Only 1/3 of the guards behaved in a brutal way, while another 1/3 tried to apply the rules fairly, and the rest tried to help and support the prisoners
Most guards were able to resist situational pressures to conform to a brutal role
This suggests that Zimbardo overstated his view that the Stanford Prison experiment participants were conforming to social roles and minimised the influence of dispositional factors