AO3 - What is a strength for Milgram’s Situational Variables?
Research Support
Bickman (1974) had 3confederates dress in a jacket and tie, a milkman’s outfit and a security guard’s uniform and they asked passerbys in the street to perform mundanetasks
People were twice as likely to obey the confederate dressed as a security guard than in a jacket and tie
This supports the view that a situational variable does have an effect on obedience
AO3 - What is a strength for Milgram’s Situational Variables?
Reliable
Meeus & Raaijmakers (1986) used a more realistic procedure than Milgram’s study in which participants were ordered to say stressful things in an interview to a confederate who was desperate for a job and 90% of participants obeyed
The researchers also replicated Milgram’s findings concerning proximity in which when the person giving the orders was not present, obedience decreased dramatically
This suggests that Milgram’s findings are not just limited to Americans or men, but are valid across cultures and genders
AO3 - What is a limitation for Milgram’s Situational Variables?
Can Not Be Generalised Across All Cultures
Smith & Bond (1998) identified just 2 replications between 1968 and 1985 that took place in countries very culturally different to the US
Other countries involved are culturally similar to the US
Therefore, it may not be appropriate to conclude that Milgram’s findings apply to people in all or most cultures
AO3 - What is a limitation for Milgram’s Situational Variables?
Low Internal Validity
Orne & Holland (1968) made a criticism of participants being aware of the shocks being fake in Milgram’s baseline study and they point out it is even more likely in his variations because of the extra manipulation of variables
Even Milgram recognised that this situation was so contrived that some participants may have worked out the truth
Therefore, in all of Milgram’s studies it is unclear whether the findings are genuinely due to obedience or because thety responded to demand characteristics