Save
...
PAPER 2
Marketing
Promotion
Save
Share
Learn
Content
Leaderboard
Share
Learn
Created by
hash
Visit profile
Cards (35)
What are some reasons a business might charge higher prices?
Higher costs, better ingredients,
exclusive
market
View source
Why might a well-known brand charge higher prices?
People are willing to pay for
quality
brands
View source
What is a reason for high marketing costs in pricing strategies?
They need to be regained from
product sales
View source
What are the advantages of using pricing strategies?
Increases
sales
and
revenue
Targets specific
market segments
Reflects
market conditions
Considers
competitor actions
View source
What are the disadvantages of using pricing strategies?
Competitors may match pricing strategies
Customers may not be attracted
Expensive advertising may reduce profits
Some
segments
may feel excluded
View source
What is the promotional mix?
The combination of promotional
materials
used
View source
What is advertising media?
Places where
advertisements
can be found
View source
What are digital adverts?
Advertising
using internet technologies
View source
What is search engine advertising?
Ads placed on
search engine results
pages
View source
What are pop-up adverts?
New
browser windows
that display ads
View source
What is social media in marketing?
Websites
for sharing
information
and ideas
View source
What is a blog?
A
platform
for sharing information and discussion
View source
What is the purpose of promotion?
To make
consumers
aware and persuade purchases
View source
What are the reasons for promotion?
Create or increase awareness
Inform/remind
customers
Change product image
Persuade
purchases
View source
What is above the line promotion?
Paid
communication like advertising
View source
What are examples of above the line promotion?
Television
Newspapers
Magazines
Radio
Online ads
Billboards
View source
What are the advantages of using newspapers for advertising?
Relatively
cheap
and can be kept for reference
View source
What are the disadvantages of using newspapers for advertising?
Small
readership
and
temporary
nature
View source
What are the advantages of using television for advertising?
Big
coverage
and various
promotional
devices
View source
What are the disadvantages of using television for advertising?
Expensive
to produce and can be ignored
View source
What is below the line promotion?
Direct control
over
target customers
Examples include:
Websites
Direct mail
Point of sale displays
View source
What are some examples of below the line promotion?
Special events
Buy one get one free
Loyalty cards
Discounts and coupons
Free delivery services
View source
What are the advantages of using websites for advertising?
Cheap to
operate
and wider
market
reach
View source
What are the disadvantages of using direct mail for advertising?
May be
targeted
but easily
ignored
View source
What is a point of sale display?
A display close to the
customer
in a shop
View source
What is the purpose of shop windows in advertising?
To attract
passing trade
relevant to the shop
View source
What are the advantages of using loyalty cards?
Encourage
repeat purchases
Build
customer loyalty
Provide
discounts
or rewards
View source
What are the disadvantages of using loyalty cards?
May not attract new
customers
Costs
associated
with rewards
Complexity in
management
View source
What are the advantages of using special events for promotion?
Engages
customers
and creates excitement
View source
What are the disadvantages of using special offers for promotion?
May reduce
perceived value
of products
View source
What is the purpose of providing free gifts in promotion?
To attract
customers
and encourage
purchases
View source
What is the purpose of competitions in promotion?
To engage
customers
and create interest
View source
What are some methods of advertising on social media?
Invite fans and followers
Provide
exclusive
offers
Run contests
Regular updates on content
View source
What is the role of SEO in marketing?
Improve visibility in
search engines
Attract more
organic traffic
Enhance
website ranking
View source
What is the importance of quality content in marketing?
Engages
audience
Builds trust and
credibility
Encourages sharing and interaction
View source