Promotion

Cards (35)

  • What are some reasons a business might charge higher prices?
    Higher costs, better ingredients, exclusive market
  • Why might a well-known brand charge higher prices?
    People are willing to pay for quality brands
  • What is a reason for high marketing costs in pricing strategies?
    They need to be regained from product sales
  • What are the advantages of using pricing strategies?
    • Increases sales and revenue
    • Targets specific market segments
    • Reflects market conditions
    • Considers competitor actions
  • What are the disadvantages of using pricing strategies?
    • Competitors may match pricing strategies
    • Customers may not be attracted
    • Expensive advertising may reduce profits
    • Some segments may feel excluded
  • What is the promotional mix?
    The combination of promotional materials used
  • What is advertising media?
    Places where advertisements can be found
  • What are digital adverts?
    Advertising using internet technologies
  • What is search engine advertising?
    Ads placed on search engine results pages
  • What are pop-up adverts?
    New browser windows that display ads
  • What is social media in marketing?
    Websites for sharing information and ideas
  • What is a blog?
    A platform for sharing information and discussion
  • What is the purpose of promotion?
    To make consumers aware and persuade purchases
  • What are the reasons for promotion?
    • Create or increase awareness
    • Inform/remind customers
    • Change product image
    • Persuade purchases
  • What is above the line promotion?
    Paid communication like advertising
  • What are examples of above the line promotion?
    • Television
    • Newspapers
    • Magazines
    • Radio
    • Online ads
    • Billboards
  • What are the advantages of using newspapers for advertising?
    Relatively cheap and can be kept for reference
  • What are the disadvantages of using newspapers for advertising?
    Small readership and temporary nature
  • What are the advantages of using television for advertising?
    Big coverage and various promotional devices
  • What are the disadvantages of using television for advertising?
    Expensive to produce and can be ignored
  • What is below the line promotion?
    • Direct control over target customers
    • Examples include:
    • Websites
    • Direct mail
    • Point of sale displays
  • What are some examples of below the line promotion?
    • Special events
    • Buy one get one free
    • Loyalty cards
    • Discounts and coupons
    • Free delivery services
  • What are the advantages of using websites for advertising?
    Cheap to operate and wider market reach
  • What are the disadvantages of using direct mail for advertising?
    May be targeted but easily ignored
  • What is a point of sale display?
    A display close to the customer in a shop
  • What is the purpose of shop windows in advertising?
    To attract passing trade relevant to the shop
  • What are the advantages of using loyalty cards?
    • Encourage repeat purchases
    • Build customer loyalty
    • Provide discounts or rewards
  • What are the disadvantages of using loyalty cards?
    • May not attract new customers
    • Costs associated with rewards
    • Complexity in management
  • What are the advantages of using special events for promotion?
    Engages customers and creates excitement
  • What are the disadvantages of using special offers for promotion?
    May reduce perceived value of products
  • What is the purpose of providing free gifts in promotion?
    To attract customers and encourage purchases
  • What is the purpose of competitions in promotion?
    To engage customers and create interest
  • What are some methods of advertising on social media?
    • Invite fans and followers
    • Provide exclusive offers
    • Run contests
    • Regular updates on content
  • What is the role of SEO in marketing?
    • Improve visibility in search engines
    • Attract more organic traffic
    • Enhance website ranking
  • What is the importance of quality content in marketing?
    • Engages audience
    • Builds trust and credibility
    • Encourages sharing and interaction