Audience

• Her audience is predominately female, originally 13-24 but as she has matured, so has her audiencee to a 25-35 demographic
• Typically a BC1C2, Middle-class audience with a decent level of education

  -> 'A's already have what she promotes/advertises and/or have the better versions
• Psychographic: Mainstreamers + Aspirers: fashion trends and items that connote exclusivity + status