L3.7.5: National Healthy Lifestyle Campaign

• NATIONAL HEALTHY LIFESTYLE CAMPAIGN “Mag-HL Tayo” Campaign

  ● Focuses on the importance of promotion of healthy lifestyle among people and is a priority program of DOH in 2003.

  ● Aims to celebrate various awareness weeks in a year highlighting the following messages concerning promotion of healthy lifestyle.
• NATIONAL HEALTHY LIFESTYLE CAMPAIGN “Mag-HL Tayo” Campaign

  ● Started with flagship program “Mag-HL Tayo” that focused on:

  ○ Anti-smoking campaign

  ○ Regular physical activity

  ○ Weight Control
• Month | Celebrating | Goal

  - February | Heart Month | Exercise regularly

  - May 31 / June | World No Tobacco Day / Month | Don’t Smoke

  - July | Nutrition Month | Eat a healthy diet everyday

  - October | Mental Health Week | Manage Stress

  - December | National Health Day
• 5 HEALTHY MESSAGES

  Target Demographic - Healthy Messages

  1. Adults to Elderly - Exercise
  2. School Children - Healthy Diet
  3. Mothers & Daughters - Watching Weight
  4. Teenagers - Not Smoking
  5. Working Adults - Managing Stress
• ● Goal

  ○ Reduce prevalence of lifestyle diseases particularly:

  ■ Cardiovascular Diseases;

  ■ Cancers;

  ■ Diabetes; and

  ■ Chronic Obstructive Pulmonary Diseases