Commercial and Visual Media

• Graphic Designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers.
• Graphic designers develop the overall layout and production design for various applications such as advertisements, magazines etc.
• Graphic designers use CAD software, DTP software and certain physical apparatus to create their graphics
• Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.
• Sponsors of advertising are typically businesses wishing to promote their products or services.
• Advertisers require picture editing software, photographs, newly designed graphics for the purpose of adverts, knowledge of how to properly engage a audience
• Interactive media designers create the overall look and feel of a wide range of interactive communication products
• Interactive Media Designers use text, data, graphics, sound, animation and other digital and visual effects, while they work on projects such as internet sites, electronic games online learning materials and interactive television.
• Interactive Media Designers use Animation software, picture and video editing software in order to assist with their tasks
• Animators create multiple images, known as frames, which give an illusion of movement when displayed in rapid sequence which can be used in film, television, and video games
• Animators would use many different types of animation software, both 3D and 2D, alongside a variety of different hardware such as Graphics Tablets and stylus'
• Sales and Marketing Team promote and manage the brand by working with advert agencies
• Sales and Marketing Team edit photos and videos to successfully market their product
• The General Public purchase products being supplied to the market by the retailer
• The General Public view adverts and be interested which causes them to purchase the product
• Clients assign a task to a company
• Clients pitch an idea to a company which they use to achieve the task
• A Print Technician is responsible for reviewing the quantity and specifics of an order, calibrating colour controls arranging pages and operating the equipment
• A Print Technician uses hand drawn and digital design or images that are transferred on a wide range of surfaces from paper and glass to wood, plastics, metal and textiles
• An Artist conveys information through visuals that promote a service, product, philosophy or entity
• An Artist use similar equipment to the Graphic Designers
• Retailers are an entity that sells goods such as clothing, groceries, or cars directly to consumers through various distribution channels
• Retailers us graphics to advertise products to sell and create a friendly environment in the shop
• Creative industries is a range of activities which are concerned with the generation or exploitation of knowledge and info
• Creative Industries use everything graphics offers
• Cinematic and Television Designers work under the supervision of creative directors and producers to plan cinematic elements into regular gameplay
• Cinematic and Television Designers must have knowledge of graphic design and animation
• Wed Designers design websites and work on projects such as internet sites and online learning materials
• Interactive media designers create the overall look and feel of a wide range using text, data, graphics, sound, animation and other visual effects.
• Interactive Media Designers work on projects such as interactive television
• Electronic Media Designers work on projects such as electronic games
• Creators and Users of Commercial and Visual Media include:

  • Artist
  • Retailers
  • Sales and Marketing
  • The General Public
  • Animator
  • Print Technician
  • Graphic Designers
  • Electronic and Web Designers
  • Creative Industries
  • Advertiser
  • Interactive Media Designers
  • Cinematic and Television Designers
  • Clients