ao1 types of conformity

• explain compliance


  'going along with others' in public, but privately not changing personal opinions and/or behavior

  compliance only results in superficial change

  it also means that a particular behaviour or opinion stops as soon as group pressure stops
• explain identification


  sometimes we conform to the opinions/ behaviour of a group because there is something about that group that we value.

  this may mean we publicly change our opinions to achieve this goal, even if we don't privately agree with everything the group stands for
• explain internalisation


  occurs when a person genuinely accepts the group norms

  private and public change of opinion/ behaviour

  change is likely to be pernamnet
• what is informational social influence


  (ISI)

  we conform with the majority- we want to be right

  new situations

  cognitive process

  leads to permanent change in opinion/ behaviour ( internalisation )
• what is normative social influence


  (NSI)

  want to be liked

  concerned about rejection (social approval)

  emotional process

  temporary change (compliance)