if rewards outweigh costs relationship is worth maintaining - rewards = companionship, sex costs = stress, energy
value of rewards + costs can change over relationship
comparison level:
used to judge whether person is worth being in relationship
product of relationship experiences + expectations - influences by social norms + media + changes as we gain experiences
if potential profit exceeds comparison level - relationship worthwhile
comparison levels for alternatives:
person weighs up potential increase in rewards from different person minus any costs associated with ending current relationship - can take place of other if profit is higher
more rewarding a partners alternative = depend less on current one
stages of relationship development:
sampling - explores costs + rewards by experimenting
bargaining - beginning of relationship, exchanging rewards/costs
commitment - costs/rewards become predictable, more stable
institutionalisation stage - settled, norms established
EVALUATION: research support for CLalt
sprecher - longitudinal study, 101 couples in us uni - clalt was predictor of commitment
when clalt high, commitment + satisfaction low for both sexes
people stay as long as its more profitable than alternatives
EVALUATION: cause and effect
argyle - rarely start assessing costs/rewards before feeling dissatisfied
being unhappy can lead to questioning whether there are more alternatives + costs
contradicts social exchange - assesssing profit is way relationship is maintained
EVALUATION: reductionism
pure focus on reward/cost, may not be possible to quantify costs + establish profit in real life
doesnt explain why people stay in abusive relationships
holistic approach may be better suited to establish complexity