Quality Standards

• This is where a certificate or mark (stamp) is given to a business from an independent organisation for achieving a certain level of quality.
• Advantages:

  • Shows that quality has been approved by an independent body - gives customers reassurance.
  • A certain level of quality is guaranteed to customers giving them confidence to buy.
  • It can be used as a marketing tool.
  • Higher prices could be charged.
  • Less waste and less complaints and returns.
  • Could lead to more/repeat sales gives a competitive advantage.
• Disadvantages:

  • Can be expensive to go through the process of achieving the standard.
  • Time consuming to go through the process.
  • Detailed checks and paperwork must be carried out and kept.