Benefits of Fairtrade

• Marker for Fairtrade is growing as there is an increase on consumers wanting ethical products.
• Increased customer loyalty as commitment could help retain valuable customers.
• A good public image as customers will be happy to choose an ethically minded business over others.
• Recruitment of staff and volunteers will be easier.
• Protects producers from low/variable market prices by the payment of the Fairtrade minimum price.
• Helps to protect farmers ensuring decent conditions.
• Fairtrade premium allows the communities to invest in health and education projects and improvements.
• Fairtrade trademark can be used as a marketing tool.