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Social
Prejudice
Social Identity Theory
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Created by
Emily
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Cards (10)
Social Identity Theory
Competition
and
conflict
aren't necessary for
prejudice
, SIT claims knowing another group
exists
that we do not
belong
to is enough to cause
prejudice
View source
Social categorisation
Placing
yourself
and
others
into
particular
groups, your group is your
in
group and the others are the
out
group
View source
Social identification
Associating yourself with the culture of your in group, to
emphasise
the membership you may change your
behaviour
or
appearance
to fit in.
If your in group does well/is
successful
then you feel
good
View source
Social comparison
To boost your self
esteem
you make your in group look
better
than your out group and
perceive
it to be
superior
(
in
group
favouritism
)
people can deliberately make the
out
group look
bad
via
prejudice
(
out
group
discrimination
)
View source
Blue eyes brown eyes study
Teacher told kids that
brown
eyed people were
superior
, instant
prejudice
formed between the
two
groups, supports
SIT
View source
Wetherell replication of Tajfel's study
Replicated
Tajfel's
study using children from
New
Zealand
Found that New Zealand
Polynesian
children
favoured
their
out
groups
more
suggests social identity theory may be
culture
bound
View source
Application of social identity theory
team/band/brand
t-shirts
Weakness of social identity theory
Can't explain:
individual differences
the effect of competition over limited resources
may not be able to
generalise
it to all
cultures
(
Wetherell's
study
1982
)
Who proposed social identity theory
Tajfel
and
Turner
Support for social identity theory
Tajfel et Al (1970)
2 groups
randomly
formed by choosing their favourite
painting
(
minimal
groups)
in
groups and
out
groups formed despite
allocation
being
random
ppts asked to assign maximum/minimum
points
to every
member
of both
groups
ppts demonstrated
favouritism
towards their group and
discrimination
to the other