Factors Affecting Prejudice

• Wetherell replication of Tajfel's study

  Found that New Zealand Polynesian children favoured their out groups more

  -> prejudice differs between cultures
• Authoritarian personality effect on prejudice

  Someone with an authoritarian personality is thought to be hostile towards their out group as they are seen as inferior, a correlation is seen between levels of this and behaviour like obedience
• How does Right Wing Authoritarianism develop?

  Through socialisation into believing the world is a dangerous place, so they are more likely to be suspicious of others who don't share their values
• How does RWA affect prejudice?

  Study by Cohrs found that personality scores associated with RWA correlated with level of prejudice, this may chance in an individual however as Louis found social factors and individual difference have an affectn
• How does culture affect prejudice?

  Cultures can hold stereotypes of other cultures, cultures tend to be individualistic or collectivist but this does not affect prejudice
• The norm of intolerance

  Baldwin claims cultures are ethnocentric and competition leads to intolerance and prejudice, Orpen found identifying with your in groups was the biggest cause of prejudice
• The norm of fairness

  Some cultures seen fairness more important than competition, eg the New Zealand Polynesians
• Gender Differences

  some evidence across studies that show men to be more prejudiced than women