Describe Bandura's (1965) study
- Children were shown an adult model either being rewarded, punished or receive no consequence for acting aggressively towards a bobo doll - Bandura found that children who saw model receive praise and reward were more likely to imitate aggression toward the bobo doll
- Girls were more restrained by the threat of punishment, but this effect lessens when they are offered positive incentive for imitating aggressive behaviour