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research methods
stats
types of data
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Created by
Chloe
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Cards (16)
What type of data is quantitative data?
Data that is numerical
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What is an advantage of quantitative data?
Easy to analyze using
statistics
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What is a disadvantage of quantitative data?
It can
oversimplify
reality
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What type of data is qualitative data?
Data in
words
,
feelings
, and opinion
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What is an advantage of qualitative data?
Provides rich and detailed
information
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What is a disadvantage of qualitative data?
Complexity makes
analysis
difficult
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What is primary data?
Data collected by the
researcher
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What is an advantage of primary data?
Researcher controls the
data collection
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What is a disadvantage of primary data?
It is a
lengthy
and
expensive
process
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What is secondary data?
Data
collected
by others
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What is an advantage of secondary data?
It is
simpler
and
cheaper
to access
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What is a disadvantage of secondary data?
Data may not fit the
study's
needs
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What are the advantages and disadvantages of quantitative data?
Advantages:
Easy to analyze using
statistics
Enables
conclusions
to be easily drawn
Disadvantages:
Can oversimplify reality
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What are the advantages and disadvantages of qualitative data?
Advantages:
Provides rich and detailed information
Offers unexpected insights into thoughts and behavior
Disadvantages:
Complexity makes
analysis
difficult
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What are the advantages and disadvantages of primary data?
Advantages:
Researcher
controls the data collection
Can be designed to fit study aims
Disadvantages:
Lengthy and expensive process
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What are the advantages and disadvantages of secondary data?
Advantages:
Simpler
and
cheaper
to
access
Less
time-consuming
to
collect
Disadvantages:
Data
may not
fit
study
needs
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