content analysis

• What is the primary aim of content analysis?

  To indirectly study human behavior
• How does content analysis summarize data?

  By describing it systematically for conclusions
• What type of data does content analysis often convert?

  Qualitative data into quantitative data
• What is the purpose of sampling in research?

  To allow for replication and assess reliability
• What does time sampling involve?

  Recording behaviors at specific time intervals
• What must be established before analysis in coding?

  Relevant codes
• How does coding categorize information?

  Into meaningful units
• What does coding text convert?

  Qualitative data into quantitative data
• What happens each time a relevant behavior is displayed in coding?

  It is logged and recorded
• What can analysis in content analysis identify?

  Modal category
• How can data be displayed for easier conclusions?

  In a bar chart
• What statistical test may be used in content analysis?

  Chi-squared test
• What is thematic analysis in content analysis?

  An alternative form of content analysis
• What is a theme in content analysis?

  A recurring idea in the data
• When does a theme appear in content analysis?

  After data has been coded into categories
• What does the researcher do with themes after coding?

  Finds themes that unify certain codes
• Give an example of themes in Macbeth.

  Fate, revenge, supernatural, madness, power
• What are the strengths of content analysis?

  • Few ethical issues involved
  • Systematic study of diverse materials
  • Standardized procedures enhance reliability
  • High ecological and external validity
  • Allows for inferential testing
  • Flexible for qualitative and quantitative data
• What are the limitations of content analysis?

  • Lack of objectivity due to researcher bias
  • Imposed etic in cultural/historical texts
  • Non-causal conclusions due to no IV manipulation
  • Time-consuming and costly
  • Reductionist approach ignoring context
  • Historical texts limit experimental methods