Promotion

• What is one purpose of promotion?

  Informing customers about a product
• How can the success of a product be judged?

  By informing customers about market changes
• Why is promotion used in business?

  • Show benefits of a product
  • Increase demand
  • Improve brand image
  • Success of new products
• What factors affect promotion?

  Budget available
• What is one factor that affects promotion related to the product?

  Product differentiation
• What does "above the line" promotion refer to?

  Promotion using mass media
• What does "below the line" promotion refer to?

  Promotion using non-mass media strategies
• What is an example of above the line promotion?

  TV advertising
• What is an example of below the line promotion?

  Free samples
• How does cultural sensitivity affect promotion?

  It ensures messages resonate with diverse audiences
• What is a common method of promotion involving price?

  Price reductions
• What is a method of promotion that uses celebrities?

  Celebrity endorsement
• What is the target market used for in promotion?

  • To reach a large audience
  • To tailor messages effectively
  • To increase engagement
• How do competitor actions influence promotion strategies?

  They can dictate market trends and responses
• What is the significance of the size of the business in promotion?

  It determines the scale and budget for promotion