A01

• What are the three types of conformity?

  1. Compliance

  2. Identification

  3. Internalisation
• Define compliance

  A superficial and temporary type of conformity where we outwardly go along with the majority view, but privately disagree with it
• Define identification

  A moderate type of conformity where we take on the majority view because we want to be associated with the group as we value them in some way, even though we don't necessarily agree with everything they believe
• Define internalisation

  A deep type of conformity where we take on the majority view because the content of the attitude/behaviour proposed is consistent with our own value system
• What are the two explanations for conformity ?

  1. Normative social influence (NSI)

  2. Informational social influence (ISI)
• People conform because they want to be right - which explanation of conformity is this?

  Informational social influence
• People conform because they want to be accepted - which explanation for conformity is this?

  Normative social influence
• Which explanation for conformity is most likely to lead to internalisation?

  Informational social influence
• Which type of conformity is explained by normative social influence?

  Compliance
• What are 'nAffiliators'?

  nAffiliators are people who have a greater need for 'affiliation' which makes them more susceptible to NSI as they care more about being liked by the group