Place

• What are two factors affecting distribution?

  Cost and competition
• What is multi-channel distribution?

  Using multiple distribution channels
• What are two advantages of using multiple distribution channels?

  Reliability of middleman and convenience
• What factor affects distribution related to market characteristics?

  Market size
• What factor affects distribution related to consumer behavior?

  Customer preference
• How does the environment affect distribution?

  It influences product availability and methods
• What is direct marketing's benefit related to sales?

  Increased sales
• What competitive advantage does direct marketing provide?

  It allows for targeted customer engagement
• What does 'place' refer to in distribution?

  Where a business operates and sells
• What is a disadvantage of direct marketing?

  Time-consuming
• What is a potential negative impact of poor distribution on a brand?

  Damage to brand reputation
• What is the role of a retailer in distribution?

  To sell products directly to customers
• What is e-commerce in the context of distribution?

  Online selling of products
• What is one method of direct marketing?

  Direct mail
• How does a retailer act in relation to wholesalers?


  Retailer takes on role of wholesaler
• What does 'break bulk' mean in distribution?

  Breaking down bulk sales through channels
• What is the relationship between producer and customer in distribution?

  Producer sells products to customer
• What is a niche market in distribution?

  A specialized segment of the market
• What is the role of a wholesaler in distribution?

  To sell products in bulk to retailers
• How does customer preference influence distribution methods?

  It determines the channels used for sales
• How do cost and competition interact in distribution decisions?

  Cost influences pricing, affecting competition
• What is the significance of market size in distribution strategy?

  It affects the choice of distribution channels
• How does the environment impact product distribution methods?

  It shapes the strategies used for distribution
• What is the impact of reliability of middlemen on distribution?

  It enhances convenience for customers
• What is one disadvantage of using multiple distribution channels?

  Higher costs
• How does direct marketing differ from traditional marketing?

  It focuses on direct customer engagement
• What are the implications of a retailer taking on the role of a wholesaler?

  It changes the dynamics of distribution
• What is the purpose of breaking bulk in distribution?

  To make products accessible to consumers