learning

• What is the main concept of classical conditioning?

  Learning through association
• What is the aim of classical conditioning in advertising?

  To associate a brand with positive feelings
• How does emotional association work in advertising?

  Advert is linked to positive feelings experienced
• What happens to a conditioned response over time?

  It weakens until it disappears
• What is the term for the process when a conditioned response disappears?

  Extinction
• What does operant conditioning suggest about behavior?

  Behaviors followed by pleasurable consequences are repeated
• What is an example of a reinforcement scheme in marketing?

  BOGOF loyalty points
• What is modeling in social learning?

  Observing and copying another person's behavior
• What is vicarious reinforcement?

  Imitating a model after observing their rewards
• Why are celebrities used in advertising?

  They serve as powerful models for imitation
• What effect did a study show when toothpaste ads were paired with happy images?

  Participants had more positive attitudes towards the toothpaste
• What is a limitation of conditioning in advertising?

  It does not account for cognitive factors
• What is a criticism of the experiments on conditioning?

  They have mostly been laboratory based