Personal Interview/Street Survey

• Method:

  Stopping people in the street or visiting them at home.
• Benefits:

  • Allows the organisation to directly gain the view of customers.
  • Allows 2-way communication between the interviewer and the interviewee.
  • The interviewer can clarify any questions to aid understanding.
• Costs:

  • Interviewers have to be trained to ensure accurate information is received.
  • It can be time consuming to collect enough information.
  • People don't like to be disturbed in the street or at home.