Postal Survey

• Method:

  Sending out questionnaires by post for people to collect and return.
• Benefits:

  • Survey forms can be sent out to all customers.
  • Reaches a large geographical area.
  • Relatively cheap method.
  • Can be completed at a time that suits the respondent.
• Costs:

  • Usually has a poor response rate as it can be seen as junk mail.
  • May have to add incentives such as prizes to get a response.
  • Questions need to be fairly simple - no clarification.